Started by Snapchat in 2013 and adopted by Instagram in 2016, Facebook has launched its own take on the ever-popular ‘Stories’ feature this year. Just like its predecessors, it opens up new opportunities for businesses to connect with their audience like never before – if used correctly.
If you’re currently using Snapchat or Instagram Stories and want to learn how to utilise this new Facebook feature, or if you’re totally new to Stories altogether, read on for some tips on how to use it to benefit your business. But first…
How Does Facebook Stories Work?
Facebook Stories allows the user to post a picture or video to the special ‘Stories’ news feed for 24 hours. The user can see who has seen their Story. Other users can ‘like’ a public Story, but they can’t reply to them.
Unlike Instagram, Facebook Stories give you the option to add fun filters to each image or video, similar to snapchat. Each video can be up to 20 seconds long.
How Can It Be Used For Marketing?
Engage with your audience
Social media is a fantastic tool for audience engagement and right now, there is no better way to connect with your customers than through a Story. Stories places your image or video alongside clips created by other Facebook users. Those browsing through their Stories feed could watch your video just seconds after watching an update from their friend, instantly forming an emotional connection and ‘lowering the barrier’ between audience and brand.
Communicate with creativity
Thanks to filters, text, stickers and more it is possible to make even the most corporate message creative. By injecting your stories with this helping of fun, it also helps to drive engagement.
Highlight your product
If you sell a product or service, Stories is the perfect platform for showcasing exactly how it works. Whether you are demonstrating a new feature or documenting your client’s results, this type of content is authentic and your audience will trust it.
Share your brand’s story
Storytelling is a key part of modern day marketing and, as the name suggests, this tool helps you share your brand’s personality. Document day to day life in your office, sharing events you attend, company milestones and entertaining moments to build a relationship with your customers.
Although it hasn’t been released for long, there are many reasons why Facebook Stories should be used for business. If you need any more help learning about Stories, or any other element of social media strategy, get in touch with our team online!