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In Focus: Rebranding ‘Hey Mummy’

I love working to clients to help them develop better strategies and give their branding a much-needed boost. Sometimes even the most talented companies require a refresh to stay current and ensure they continue to have the same appeal to their target audience, and this is where I come in!

The Hey Mummy Brand

Hey Mummy is a fantastic platform for parents to connect with one another, and to learn more about childrearing and life with kids. It offers a great space for likeminded people to come together and chat about the issues that matter, whether they’re expecting a new arrival or already have kids at home! Founded by friends Katy Pullinger and Anna Cribb, the pair have helped each other through many of the highs and lows of life. Anna is known as an actress and model, whilst Katy works as a presenter on shopping giant QVC. Both women know what its like to have to juggle a full life with ensuring happy, healthy kids – and are determined to help share their knowledge with others.

The Hey Mummy Project

It was important for the re-branding of Hey Mummy to stay on message; that is, to allow for a complete refresh without losing any of what makes the brand great to begin with. Katy and Anna were determined they wanted the platform to remain accessible, which meant making sure the language and the tone of the site never alienated anyone from gaining key insights and learning what it really means to parent in today’s modern world. I was able to offer key expertise to help them convey exactly the messages they wanted to.

New Logo and Branding

I helped them create a new logo with a brand new colour palette which better reflected the fun and wisdom shared on the platform. We also started using a new font, to keep the platform accessible.

New Website & Marketing

One of the major parts of the transformation was the client’s new website, with easier navigation and a clearer layout. We also helped out with marketing consultation and a comprehensive SEO plan. It’s no use having a great website if nobody can find it, so we got to work with boosting the site’s profile through clever use of an SEO strategy built to last. The client is super-happy with the transformation, and we are too – helping customers reach their goals is what we do!