LinkedIn is an extremely powerful platform to help you position your brand and establish your credibility. It offers a range of features that many businesses aren’t aware of. We’ll help you understand what LinkedIn can and can’t do for you, at all stages of the sales cycle.

On completion of the LinkedIn course delegates will:

• Understand the underlying principles of using LinkedIn for business
• Gain knowledge of groups and questions, and how you can use them to position your brand
• Formulate a clear plan to use LinkedIn as part of your marketing mix
• Be able to monitor the success of your activity on LinkedIn