Small businesses, entrepreneurs, freelancers and other professionals have a lot to gain from creating a fan page on Facebook.
A Facebook fan page is a public profile that lets you share your products, services and related information with other Facebook users. It’s separate from your personal page, and offers a range of tools and functionality that can really help your business.
Of course this is just one of your marketing tools and in order for it to work best it should be part of your overall strategy. Plan ahead before creating the page and then introduce a few ideas at each time. Test and change your content until it’s perfect. And of course, if you need some personalised help and strategy, don’t hesitate to get in touch.
Here are just some of the most important reasons your business needs a fan page.
14 Reasons You Need a Facebook Fan Page
It’s a free tool, which means it’s low risk to create and experiment with your page.
There isn’t a limit to the number of fans you can have. This makes fan pages especially valuable for Facebook users who reach, or are approaching, the 5,000 friend limit.
It gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed.
You can promote events.
It’s a great boost for your SEO. Facebook is currently the second most popular site on the Web according to Alexa.
You can customize the design using different applications or even Facebook’s version of HTML. Have a look at Red Idea’s Facebook Fan page as an example.
You can use the page to create brand advocates – people who talk up your brand on your behalf.
You can easily promote your fan page with tools provided by Facebook, and reach new audiences.
The Facebook Pages Insights analytics tool gives you very useful information about your fans and their interactions, which you can use for future strategies.
You can build a community for your clients and also use their feedback to create better products and services.
It’s another funnel to your website, where you can interact with potential clients.
You can add unlimited photos and videos.
You can synchronise your fan page with your twitter account, making it even easier to manage your social media presence.
You can sell products and services directly from your Facebook fan page. Have a look at our client Lena Santana’s Facebook Fan page.
As you can see, there’s a lot of scope to improve your business with a Facebook Fan page. If you have any questions, just get in touch!