Pompoms Party is a custom party decorations service specialising in paper pompoms, candy trees, bespoke party decorations and more.

After carrying out extensive market and competitor research, we worked closely with the client in order to come up with a unique brand concept appropriate to them. We used the outcome of our research, and our clients preferences to design a unique and creative logo and defined the brand guidelines. We felt that, like Pompoms Party themselves, the logo should be fun and creative while at the same time maintaining a professional presence – and we are happy to say that we have achieved this!

We have applied these brand guidelines across various platforms including Social Media (Facebook and Twitter), stationary (such as business cards and letterheads) and of course, a fully bespoke website! The client is very please with the outcome of this project, and we are both excited to be launching the new website soon!

Interested in learning how Design could help your business stand out from the crowed? Contact us…

Sylvia is an inspiring and accomplished children’s book author who writes engaging creative children’s stories in both English and Portuguese.

To reflect the fun and inventive nature of her work we came up with the concept of having her website within the layout of a book. We created a fully bespoke website, in which we styled pages and content full of colour, energy – and have also featured the original characters and illustrations from the author’s own books wherever possible. As Sylvia writes both in English and Portuguese, we have accommodated this by making her website bilingual as well, and have incorporated a double-page-spread image gallery that showcases the colour rich illustrations found in her narratives.

We also provided a Facebook training for Sylvia, to help her manage her Facebook Page.

We are happy to say that we are very pleased with the outcome of this project – as it has been a long, but worthwhile journey! We hope that our client is as excited to launch her new website as we are!

Have a peep here: http://www.sylviaroesch.com/test/

Be in touch if you would like re-do on your website or a complete rebranding.

We developed a series of Facebook and Twitter backgrounds and images inspired by their own products and jewellery with the aim of attracting different clientèle to the Bourbon Hanby online shop. The plan was to find out what people like and are drawn to in order to create a competition in conjunction with the new Bourbon Hanby website which will be live soon.

Interested in learning how Design could help your business stand out from the crowed? Contact us on 020 86702356.

Easy Gourmet is a gourmet food and events catering company based just outside of the City of London. They cater to a wide variety of events, parties and weddings and always create a custom menu to match!

To accompany Easy Gourmet’s revelation of their new menu, we decided to design a new Wedding Brochure for them that would stylistically embody the French, English and Mediterranean inspiration found in their cuisine. We created a bespoke design and content especially for this client, giving them a boost, and we are happy to say that they are very please with the result! So happy in fact that we are planning to put out a new brochure soon, this time more geared towards Easy Gourmet’s corporate clients.

If you love this brochure as much as we do, give us a feedback or just order one too

Earlier in April, Tania Jackson, our director led a focused training session at L’Arche in West Norwood designed especially for independent businesses in West Norwood. The master class introduced the concepts of digital marketing and social media strategy, and offered guidance, practical advice and tips on how to use the right tools to create a successful marketing strategy. The workshop lasted 1 hour and was very much appreciated by the local businesses! To find out more about our training sessions, or to have a consultation with Tania herself, visit the training section of our website!

Would you like to learn more about using Social Media to promote your business or blog? Booking a training now.

Our director, Tania Jackson, has been very busy this past month with exciting training sessions in collaboration with various businesses and institutions in and around London!

Earlier this month, Red Idea was asked to collaborate with the Southwark Arts Forum (SAF) to tailor a Social Media and Online Promotion training session intended especially for artists! It took place at The Vibe gallery (in The Biscuit Factory) in Bermondsey and saw a full house. The session comprised of an in depth presentation as well as an interactive workshop session, received very good feedback from all its participants.

More recently, Tania Jackson was also invited by the Lambeth Council and International Visual to lead a focused training workshop at L’Arche in West Norwood for independent businesses in and around the area. The master class introduced the concepts of digital marketing and social media strategy, and offered guidance, practical advice and tips on how to use the right tools to create a successful marketing strategy. The workshop lasted 1 hour and was very much appreciated by the local businesses – so much so in fact that Red Idea has received many requests for more similar trainings since!

Is your company in need of Marketing training? Please be in touch via hello@redidea.co.uk or 02086702356, thanks.

Watch the video that Red Idea made for SAF: RedIdea_SAF_27March2013-1

Brazileiras Pelo Mundo is a Brazilian business network focused on Entrepreneurial Women. While this office, located in London, is more geared towards Brazilian women, it offers a wide range of support tools for women all across the globe.

This was the first network meeting for international women, and featured several presentations – one of which was by our very own Tania Jackson. The presentation offered Marketing and Social Media guidance, and was very well received – in fact she will be presenting again for Brazileiras Mundo in a few months!

Full video: http://www.youtube.com/watch?v=sTR2pnH9cn4

We at Red Idea strongly believe in network sessions – they are so beneficial to both businesses and individuals alike.

Thinking of inviting Tania to deliver a talk at your event? Contact us on 02086702356 to get further info.

•   Take your existing website as a guideline for the design. Strong recognition is important for your  company’s appearance.

•   Profile picture: What the people will see most often is your profile picture. Either on Facebook, Twitter or Google+. People go to their newsfeeds more often than to your profile. So your little profile picture should tell them who there are dealing with. It should be either your company logo or a picture of yourself, if you are the business owner and well-known.

•   Twitter: Play with the twitter website elements and show who you are in a few pictures and words and include your contact details. It’s not just the background image that is important! The colours of the text, links and sidebars also reflect your design.

•   Facebook: Ask yourself the following questions. Do you use apps? Is your Facebook fanpage just a copy of your website? If so, you could definitely be getting more from Facebook!

•   High recognition is important but people don’t want to have the same content and pictures over and over again. Give them new exclusive content and change your design fit the small space that Facebook gives you to to display your content.

•   Ask yourself these questions: How would you like to present yourself there?

•   What impression would you like to create with your design?

•   What should customers see on the first page so that they will “like” you?

By showing people that you are serious about your brand, not only through your website but also using Social Media, you are more likely to achieve trust. Keep that trust and you are more likely to gain more fans, followers, people in your circles. Gain more fans and you have a larger community to engage with. And this is what it is all about, because loyal customers are the best customers.

Social Media Design Best Practice:

twitter

•   adam plitt  https://twitter.com/#!/adamplitt

•   I Love Typographyhttps://twitter.com/#!/ilovetypography

•   Matt Clarkhttps://twitter.com/#!/imagedesigns

•   Creative Sessionshttps://twitter.com/#!/CS_tuts

•   Egidio Murruhttps://twitter.com/#!/sickbrain

Facebook

•   Coca Colahttp://www.facebook.com/cocacola?sk=app_132920893413852

•   Nutellahttp://www.facebook.com/Nutella?sk=app_181432125248384

•   Zapposhttp://www.facebook.com/zappos

•   Starbuckshttp://www.facebook.com/Starbucks?sk=app_142063194423

As you can see, there’s a lot of scope to improve your business with social media. If you have any questions, just get in touch! By the way here it is a free e-book about Twitter: http://www.redidea.co.uk/ebook/

Thanks

We have refreshed the way things were being presented on this business’s website. We started from modernising the website, updating it and adding many valuable features to it – all to present the brand in the best light.

We then went onto producing a Facebook fan page for Ian Towning the owner of Bourbon Hanby and ITV’s Real Deal presenter. And if you think your business can survive without one, we would have to disappoint you and disagree. We have also created an interactive game in order to engage the audience in a much more effective way.

Please feel free to contact us if you have any questions or need further
assistance in Design or Marketing for your business.

The easiest way to get in touch is give us a call on +44 7988673179 or 020 86702356 or drop us a line on hello@redidea.co.uk

We have developed all the features of Glenis Wade’s website, starting from zero and finishing with a beautifully designed online presence for this business.

We then went onto producing a Facebook fan page and linking it with the website to generate more interest from more potential clients.

Finally, we worked on creating the content for the business’s newsletter, which is a powerful use to remind your client base about your existence and to promote new services.

Please feel free to contact us if you have any questions or need further
assistance in Design or Marketing for your business.

The easiest way to get in touch is give us a call on +44 7988673179 or 020 86702356 or drop us a line on hello@redidea.co.uk