Sallie Pearson .

Who: Sallie Pearson, a personal trainer.

What Red Idea did: This new business needed a whole brand identity. We worked with the client to identify her needs. We created the logo, website and a Facebook fan page. We set up social media profiles. We also developed offline products including stationery.

What we achieved: the website has yet to launch, but our client is very happy with our work so far, and feels confident the modern, fresh design will bring her new customers.