Lena Santana .

Who: Lena Santana, women’s wear designer.

What Red Idea did: Lena offers modern design with ethical foundations. We wanted to help her reach her market, so we worked on creating a Facebook identity. We developed a bespoke Facebook fanpage, with three specialised pages: welcome, courses and shop. We also worked with Lena on her social media strategy

What we achieved: The business increased sales by 20% month-on-month, largely thanks to the new Facebook page. Lena is continuing to implement her social media strategy and expects to continue seeing results.