Ian Towning & Bourbon Hanby .

Who: Ian Towning, antique jewellery specialist and regular expert on David Dickinson’s Real Deal

What Red Idea did: We developed a comprehensive marketing strategy to quickly increase the online profile of Ian’s business, Bourbon Hanby. We set up social media profiles including a Facebook fan page with bespoke features. We maximised online networks and press releases to boost the company’s presence online. We helped develop the website to improve customer engagement. We put in place monitoring and evaluation tools to focus future marketing strategy and get the most return on investment.

What we achieved: Bourbon Hanby saw their unique visitors page views increase massively over just three months. Ian Towning’s Facebook page continues to be a key business tool to engage with potential clients.